WEAR YOUR COLLEGE PRIDE ON YOUR WRIST

Whatever happened to the college watch? 

When I was young, a common gift was a watch. It meant something, it carried prestige and was an outward sign of accomplishment. They also serve as a statement of support, affiliation, and loyalty. And college is the source of a humongous amount of nostalgia. Purple Cow College is bringing back the college watch and what they stand for with a premium product at an affordable price. These watches are not destined for the drawer, but rather the wrist as a reminder of hard work and hard play that college provides. Take a look, and I dare you to tell me you don’t want one. It’s ok, we all know you do.

Prestige & accomplishment

Loyalty & nostalgia

Premium, affordable design

Your College to Your Wrist!

Choose from our collection today!

OUR BRANDS

PurpleCowCollege.Watch

OUR TIMEPIECES

We offer premium and FULLY LICENSED college watches. Check out the images below to find your college.

WILLIAMS

SANTA CLARA

WESLEYAN

Let’s Bring Your Vision To Life — Let's License Your College!

Tony Boskovich

At 10 years old, Tony took apart a clock—no tools, just sheer curiosity. That obsession never left.

He could have chased fortune as an exploration geologist in South Africa. He walked away on principle. Instead, he built a career—first in retail, then sales and marketing, and finally, 32 years in the trenches as a civil rights trial lawyer.

Lawyers live by the clock. Six-minute increments define their worth. But Tony saw time differently. Every hard-won case? A new timepiece. Not just a watch, but a statement—from the mechanical heartbeat of a steam-whistle time clock to the cutting-edge precision of an atomic chronometer.

Through it all, one truth became clear: a watch is more than a machine. It’s the story of the person who wears it.

Tony is an active British Horological Institute, AWCI, TWBC (Certified), New York Horological Society and NAWCC Business member.

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Have a question about our custom licensed college watches? Want to include your own college? Please fill out the form below and our team will get back to you with answers, options, and support.